Shopify SEO consultant in Valencia
Your Shopify store is live, your products are uploaded and your prices are competitive, but you don’t show up on Google, or you appear on page 4, where nobody gets to.
Why your Shopify store doesn’t show up on Google
Shopify has technical quirks that most generalist agencies are unaware of and that, without the right treatment, sink a shop’s SEO rankings even when it has an excellent catalogue. These are the most common problems I find in SEO audits:
- 一Automatic duplicate URLs: Shopify generates two URLs per product when it appears in several collections. Without canonical management or technical fixes, they compete with each other and dilute your authority.
- 二Apps that slow the shop down: every app you install adds scripts to the user’s browser. Shops with lots of apps can score below 40/100 on PageSpeed.
- 三Poorly planned collection architecture: if Google wastes its crawl budget on irrelevant pages, the ones that matter don’t get indexed.
- 四Duplicate content in variants: a product with 10 sizes and 8 colours can generate 80 almost identical URLs.
- 五Descriptions copied from the supplier: Google detects them and penalises the pages. It is one of the most common and damaging mistakes.
Who's behind it
About me
Hi, I’m Eric Jorge Seguí Parejo, a Shopify SEO consultant based in Valencia, known as Queseo. For more than 16 years I have been helping online shops improve their rankings, increase their organic traffic and turn that traffic into real sales. I work with a methodology that combines technical SEO, advanced analytics, automation and AI, covering everything from audits, migrations and category architecture to multilingual strategies and content built for ecommerce. More about me
What’s included
My Shopify SEO consultancy services
一Technical SEO audit for Shopify stores
The audit follows a specialist methodology that plans the actions to be carried out over the months of the service. The client always has full visibility of the tasks completed and planned each month, as well as the terms and pages that will be worked on for SEO.
Loading speed and Core Web Vitals
I measure and optimise LCP (target < 2.5s), INP (target < 200ms) and CLS (target < 0.1). A one-second improvement in loading time can increase conversions by up to 7%.
URL architecture and duplicate content
A review of the collection structure, navigation depth, use of canonical tags and consistency between the crawl architecture and user navigation.
二Keyword research for ecommerce
Keyword research for a Shopify store is directly linked to purchase intent. 70% of searches are long tail, with less volume but a much higher conversion rate. I build a keyword map that assigns each term to the right page, avoids cannibalisation and creates a semantic architecture that supports rankings.
三On-page optimisation for products and collections
- Unique SEO titles and meta descriptions with the main keyword and entity analysis.
- H1–H3 heading structure with a semantic hierarchy based on competitors and search intent.
- Unique, detailed product descriptions focused on conversion
- Image alt attributes optimised with relevant keywords.
- Schema markup for products, prices, ratings and availability.
- Strategic internal linking between collections, products and the blog.
四SEO content strategy for your Shopify blog
Well-optimised content marketing captures informational traffic and turns it into customers. I put together an editorial calendar based on searches and on the most important business keywords to target, planning articles that link strategically to your products and buying guides.
五Link building and domain authority
I approach link building with a focus on link quality, using media relevant to your sector and mentions in newspapers and magazines. Each link is analysed beforehand to make sure it is relevant, high quality and sustainable in the long term.
六Local SEO for Shopify stores in Valencia
I provide local SEO services covering Google Business Profile optimisation, geotargeted landing pages, citations in local directories and a keyword strategy with geographic modifiers.
Why choose Queseo as your Shopify SEO consultant?
16+ years
More than 16 years of experience working with start-ups, national and international projects, service businesses, ecommerce and more.
Tailored strategies
I analyse your needs and those of your project, then draw up a tailored SEO action plan to help us achieve the company’s goals.
Data-driven decisions
Access all the information 24/7 from a single online report, where you can filter the data and see at any moment how your business is progressing and what work is being done.
People who have worked with me
Reviews of my Shopify SEO consultancy services in Valencia
Trabajar con Eric ha sido todo facilidades y mejoras en el negocio. Me creó automatizaciones para mi negocio que me permite ahorrar mucho tiempo y tener procesos automatizados para tener controlado la entrada de nuevos clientes y a partir de ahí nuevas automatizaciones para que se sienta atendido desde el principio. No dudo seguir trabajando con él para otros procesos e incluso para ofrecer servicios a mis clientes.
Gracias Eric. Un magnífico trabajo como siempre. Sabes que contamos contigo para gestionar todas las automatizaciones de AVANIA! Un abrazo.
Son nuevas formas de venta que aparecen, al principio no las conoces, pero si las pruebas ves que funcionan. Desde nuestra experiencia sobre la venta On line, la presencia en internet, las campañas de adwords, han sido la herramienta que ha hecho crecen nuestras ventas en estos últimos años y por ello agradecemos la labor y trabajo realizado por Eric, que con un trato cercano e involucrado se ha convertido en indispensable para nosotros. Os damos las gracias y os recomendamos estas nuevas tendencias, creo que en general para todas las empresas, independientemente del sector al que pertenezcan. Muchas gracias Eric
Todo un profesional del Marketing Digital, además de conocer las herramientas digitales a la perfección, tiene un plus, te enseña a manejarlas. Gracias Eric ¡Buen trabajo!
Questions
Frequently asked questions about Shopify SEO
In the first 3 to 6 months, we may see some slight improvements on the URLs we have worked on, but the big changes usually appear between 6 and 12 months. Sometimes there are quick wins that can bring improvements within a few weeks.
An initial technical SEO audit depends on the complexity of the project.
Yes. Automatic duplicate URLs, robots.txt restrictions, the impact of apps on Core Web Vitals and a fixed URL structure. All of them have technical solutions or workarounds.
Technically, yes, but technical SEO for Shopify requires knowledge of HTML, JavaScript, web architecture and data analysis. Mistakes can cost you months of visibility. A specialist consultant does in weeks what would take you months to learn.
Yes. I work with shops from all over Spain and with projects that have international ambitions. I also work with Shopify stores that need to rank in other countries through international SEO.
Other services
If your situation is different
Ready to optimise your online presence with a Shopify SEO consultant in Valencia?
Tell me what's happening with your website and I'll tell you whether I can help and when I'm available.